About Us

Genell Rose, Inc.

"Authentic New Orleans Creole Foods"

The Company:
Genell Rose, Inc. is a Disabled Black Woman owned business, which creates authentic quality New Orleans Creole Food Products that are delicious and different. Beta testing throughout New England and New York attests to this. However, the motivating factor which has catapulted Genell Rose to this turning point is the fact that New Orleaneans have enjoyed E.W.'s Creole Gourmet Food Recipes and Sauces for more than fifty years and have, for a very long time, wanted to see it commercially produced for their convenience. Now, residents of New England, New York, and New Jersey areas have expressed this desire and we, at Genell Rose are endeavoring to fulfill it.

Mission Statement:
Our mission is to educate the consumer to differentiate between authentic New Orleans style Creole cuisine and flattering imitations. Also, the distinction between Creole and Cajun Cuisine becomes increasingly important.

Everett W. Nelson, Sr. (E.W.) (Deceased)

E.W. was a native New Orleanean born in St. James' Parish eighty-three years ago. E.W. worked at the prestigious grand old hotel, the Jung Hotel, back in the 1940's as the head chef. He was an inspiration to his entire family and giving an example that everyone could achieve success regardless of race, creed, color, or nationality. Later, he also went on to work at notable New Orleans bakeries.

While maintaining a full time job, E.W. doubled as a chef part time in his own business catering to weddings, Carnival Balls, anniversaries, etc. as he fine tuned his Creole Recipes and Sauces. His wedding cakes have been featured in notable publications such as Jet magazine.

E.W., now, has the opportunity to share his authentic New Orleans style Creole recipes with the world. He loved to cook and nothing made him happier than people truly enjoying his Creole Cuisine. His Creole All Purpose Sauces are available in the Stop and Shop Food Chain, some selected Price Chopper Food Stores, Mohegan Sun Casino and specialty gourmet shops in the New England Region, as well as being served in the Boston, MA school system .

Gwendolyn R. Nelson-Bichard

Gwen is the daughter of Chef E.W. and a native New Orleanean, who relocated to Massachusetts eighteen years ago after earning a Masters and Ph.D. in Chemistry with Computer Applications. Gwen loves to cook and uses her analytical skills, to transform her father's recipes into commercial successes such as developing a sterilization method to pasteurize the Creole All Purpose Sauce without compromising the taste.

Aubrey H. F. Bichard, Jr. (Frank)

Frank is married to Gwen and is a polymer scientist who holds a Masters Degree. Frank is French Acadian and, although, not born in New Orleans, he sometimes considers himself Cajun. Frank has been a staunch supporter of the Creole Food and has become knowledgeable in the differences between Creole and Cajun Cuisine.

Frank is Vice-President of Sales & Marketing, and brings with him success as both a scientist and salesman from past experiences. Frank would like to bring the same kind of commercial success to Genell Rose. As he said, "I can easily sell foods which I firmly believe in, and I love the Creole Food Products."

Current Products: E.W.'s Creole All Purpose Sauce (Mild, Hot, Spicy Hot)

E.W.'s Creole Shrimp Sauce

E.W.'s Creole Barbecue Rib Sauce

E.W.'s Creole Barbecue Wing Sauce

E.W.'s Creole Marinade Sauce

E.W.'s Creole Salad Dressing

Future Endeavors:

The Creole above products are the first of many New Orleans' Creole Products. Coming products to be packaged are a File' Seafood Gumbo and Shrimp Jambalaya.

E.W's Creole Food Store